Category: Uncategorized
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Apple’s Vision Pro: The pros and cons of head-mounted hardware
I remain convinced that the market is looking for something revolutionary like Apple’s recently announced Vision Pro to replace smartphones, tablets, and PCs. I’m not yet convinced Vision Pro will do that, but it is on the right path. Now that Apple has made a move, rivals will increasingly be in the hunt to see…
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What will Apple’s vision for Apple Vision be in 2025?
Mike Rockwell, Apple vice president for the technology development group, says that from the first second of wearing Apple Vision Pro the experience is designed to be “special.” Most of the fortunate few who spent time using Apple Vision Pro admit to being stunned by what Apple’s built. But where will it be in two…
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Apple’s Vision Pro: Can it leap the headset-wearing hurdle?
Apple’s Vision Pro enters a troubled market. I say troubled because people have so far largely rejected head-mounted devices. Though before the iPod arrived, the market didn’t care much for digital music players, and before the iPhone, people didn’t care much for screen-based phones. So this should be familiar territory for Apple. The iPod and…
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With Vision Pro, Apple shows computing’s future. But who’s it for?
Tomorrow belongs to somebody, but Apple’s much-talked-about mixed-reality device, Vision Pro — unveiled Monday during a glitzy presentation at the company’s Worldwide Developers Conference — won’t ship until early 2024. And at $3,499 a pop, each one costs the same as several Meta Quest systems. There’s absolutely no denying that the technology used in the Vision…
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WWDC: Morgan Stanley says December launch for Apple Reality
While Apple may announce its AR/VR headset next week at its Worldwide Developers Conference (WWDC), Morgan Stanley analyst Erik Woodring’s sources within the Apple supply chain say the devices won’t ship in quantity until fall. In his latest client note, the analyst makes and/or confirms some of the earlier speculation that’s been circulating as the…